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As validated by Foresee Experience Index Report (2013), Amazon is one of the most customer-friendly brands in the world. High level of customer service is one of the most important factors that have contributed to the success of Amazon. Although most brands aim to provide good customer service, Amazon has managed to win the complete trust and confidence of its customers. So, what makes Amazon the leader of the pack?

A customer-centric culture in Amazon is one of the main factors that have contributed to its success. Unlike many other brands, Amazon has always focused on ensuring complete customer satisfaction. Right from providing a personalised shopping experience to ensuring a smooth transaction process, the company has ensured that all requirements of its customers are met conveniently. A pro-active approach to customer satisfaction has also contributed to the success of the company. All these factors have made it easier for the company to gain new customers and retain the existing ones.

Providing high customer satisfaction is essential to ensure the success of a company. Investing in customer service can help a business reap rich rewards in future.

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What is great about Amazon is that there is no one way to start an Amazon business. From the business model you choose the products you decide to sell, there are many ways to succeed on the platform.

However, the steps required to get up and running on Amazon remain the same, regardless of the type of business model and the product you choose.

1. First, start by deciding which business model you want to use

• Private Label: Private label is the process of a retailer rebranding/renaming a product that is already being manufactured on their own brand or label.
• Wholesale: Wholesaling is the practice of purchasing low-cost or discounted goods in bulk to sell as individual units in a retail marketplace.
• Online and/or Retail Arbitrage: Arbitrage is a method of finding low-cost or discount goods in brick-and-mortar retail stores (or on e-commerce sites) to resell them online.
• Dropshipping: Dropshipping is a business model where an Amazon seller does not keep their own product inventory, but instead, transfers their customers orders directly to the manufacturer or supplier.
• Handmade: Amazon�handmade sellers are people who create their own products to handle to sell on the Amazon marketplace. Examples include jewelry, accessories, home decor, and more.

2. After you have landed on a business model, it’s time to decide which fulfillment method you’ll use

• Fulfillment by Amazon (FBA).
• Or Fulfillment by Merchant (FBM).

There are pros and cons for both methods, so make sure you look closely at both to determine which one will work best for your business.

3. Next, consider the product(s) you are going to sell

If you have a product (say, you create your own handcrafted items), you may� be ready to go, but you should still follow this step to validate that your product will have sufficient demand on Amazon. To help you find products to sell that are high in demand, but low in competition, make sure you use a tool like Bitclu.

4. Once you have found a product, apply to become an Amazon seller

More details on how to complete the Amazon seller registration process in the next Blog.

6. Finally, create your product listing

And once you create your listing, you can grow your Amazon sales from there!

Amazon Sales Analytics Tool