ethanlee's Journal

Jul 2020
9:23 AM EST

7 Email Marketing Tips to Increase Your B2B Sales by Wow Essay

When it comes to marketing, you can choose many different strategies to generate brand leads or drive sales conversions. Hopefully, you already know your goals, who you are targeting, who your ideal customer is, who your follower is, and who your business partner is. What you don't know from the start is which communication channels to choose to make the most of your campaign.

Now that we know that email marketing is useful for B2B sales and B2B lead generation, let's dig a little deeper and talk about some more essential things in this� free full essay, that you need to know before embarking on a journey like this:

1. Think about Your Customers and Understand the Differences

B2B marketing, although somewhat similar to direct marketing, is not the same. Customers behave differently and make different decisions. B2B marketing is targeting a more rational audience. How? Regular customers are sometimes less informed about what they are buying, susceptible to whims, and recklessness.

On the other hand, business customers know from the outset what they need. They do not base their purchasing decisions on whims or indulgences. Instead, they are making rational decisions based on what they need and on value for money. As a result, when you address commercial customers, you must consider that they are different and act differently from regular customers.

2. Pay attention to the email header

It is the most important visual aspect of your email campaign. If you want to sell B2B, you need content that is right for your audience, but first, you must capture their attention in some way. It is what your banner should do.

3. Content Marketing Begins with the Title and Subject Line

Think especially of the subject line, as if it were the only line of text in your email. Why? When the email you sent lands in your customer's inbox, the first thing you'll notice is your subject line. You only get a few seconds to make them curious about your offer, and that's why you have to tell them everything they need to know from there.

On the other hand, the title is also essential, and you have to get the customer to open the email. The subject line will make your audience click and open the email, and as a consequence, the title should convince them to read the rest of your content.

4. Don't Direct Your Email to a CEO

Bearing in mind that your objective is to generate� B2B sales and potential customers, you should know that not all decision-makers in your target audience have the same functions in their companies. I know that you want to directly contact the CEO of the companies you have targeted in your campaign, but this is not always the best option. Why?

Let's say you want to sell office automation products. Some institutions need these products, but there are also large companies, local stores, individual entrepreneurs, etc. There are different types of people who are in charge of supplying such goods to their companies.

5. Create Your Content

It has a header template, a theme, and maybe a title for your newsletter. Now it's time to give your audience something of value to read. It's time to create content that will generate B2B sales and leads.

6. Select Your Delivery Service

There are many email service providers (ESP) available, and although many of them offer professional services, not all of them are good for you. You will need to do some research and evaluate the most notable ESPs. My advice is to look for a list of the best services like this and study each of the ten most reliable ESPs before deciding on one or the other.

7. Authenticating Your Domain

Ending up in the spam folder can dramatically decrease the total amount of emails opened, which affects the number of clicks on your website. One way to improve your openings and delivery rate is by authenticating your domain.

How much can email authentication impact? Kinsta had a client who changed DNS providers, and his newsletter went immediately to the spam folder for almost a month before anyone noticed. It was due to a lack of authentication records.

By going directly to spam, his open rate decreased by 4.79% from the previous month, and his click rate decreased by 1.56%. That's why you don't want to end up in the spam folder, and that's why email authentication is essential.

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Username: ethanlee

Gender / Age: Male, 50

Location: USA - Washington