seoroi123's Journal

Link building is probably the most common method of increasing website�€™s traffic and its position in search engines. For many SEO amateurs,� link building simply means: posting recommendations of a website individually on various forums, as well as exchanging links with blogging friends.

�

However, link exchange and posts on various forums are not enough to get your website to the top of Google, Bing or Yahoo search results. Therefore, the most effective link building strategy with sustainable benefits must be done on a large scale.

�

Professional link building strategy�€�

�

Many SEO consultants in Manchester may assume that link building is quite easy: all the easier when we consider all dodgy ways of automatic softwares for positioning and link building. Nevertheless last Google update has blown the whistle on validity of such ploys. Whereas before the update many webmasters made a great effort on creating as many links as possible, now such attempts of increasing traffic on your website are vain though.

�

Currently it is necessary to build links only on websites with a high quality and relevant copy, so that it could be read and understood by web surfers. What is also important is to avoid �€œfarms of links�€� and directories, as Google simple does not like them!

�

Creating websites for robots, rather than people, works only in the short run, as such sites are filtered or even banned by Google!

�

Relevant copy�€�

�

It makes no doubt that it is far better to spend some time on writing high quality texts to be published on few linking websites than to produce masses of links within automatic content. Also make sure that your texts are not overloaded with links, and that the links themselves refer to various keywords and also their synonyms �€“ the more varied, the better. Avoid linking only to exact match anchor as this is the first sign of link building, which in fact Google does NOT like.

�

Content is king�€�

�

Needless to say, if your content is really attractive, other web users may simply link to it on their own websites �€“ just to share with others of what they like and recommend. The longer your website exists, the more web users may recognize it and contribute their own effort to your website link building. That is a nice gift indeed, because the most efficient link building strategy nowadays are not links that point to your website but relevant and high quality content.

�

Basic rules for establishing a long-term link building strategy:

�